To implement a process for operating a device for making labels from strip material with a roll (1) of strip material, a feed device (2, 3) for the strip material, clamping tongs (16) to take the end of the strip from the feed device, a folding sheet (23) which inserts the strip between the jaws of positioning tongs (8) which transfer it to a processing device, and a separating device (7) to separate the strip from the strip material, by means of which strips of different lengths can be simply folded and processed, it is proposed that the movement cycles of the components of the device are controlled in such a way that, after the end of the strip has been transferred to the clamping device, first of all the folding device advances towards the positioning device, then the separating device (7) separates the strip from the strip material upstream of the feed device (2, 3) and either the positioning device closes and secures the folded strip while the folding device returns to the initial position, or after the strip has been separated the folding device advances until the strip is unfolded, when the positioning device closes and the folding device returns to the initial position.