Apparatus for pasting inserts (13) into publications (11) which are advanced by means of a conveyor (10) for publications in a straddling position. The apparatus comprises a magazine (12) for theinserts, a picker (14) for pulling the inserts one at a time from the magazine, and transfer means (15) for transporting an insert which has been pulled out, to a publication on the conveyor. This transfer means comprises a transfer member which can be driven continuously in a path about a substantially vertical axis (44) and which is arranged to pass at the movement thereof tangentially past the picker and the conveyor, respectively, at diametrically opposite sides of the axis. The suction nozzles are controlled to remove an insert form the picker and deliver said insert to a publication on the conveyor.