In some examples, an interactive audio system includes a receiver for receiving a broadcasted radio frequency (RF) carrier signal. The system may demodulate a portion of the RF carrier signal to receive a demodulated output signal. For example, the demodulated output signal may include a demodulated audio program having embedded data contained within the demodulated audio signal. The system may extract the embedded data from the demodulated audio program. The system may present information related to the extracted embedded data on a display and/or may send at least a portion of the extracted embedded data to another device.