A packaging scheme for identifying consumer goods affiliated with, made and/or sold by a company and/or brand. The packaging scheme provides for a first product and a second product where the first product and the second product are different products, and a first package containing the first product and a second package containing both the first product and the second product. A first visual cue and/or a first packaging construction cue are associated with the first product. A second visual cue and/or a second packaging construction cue are associated with the second product, such that the first package has a first visual cue and/or a first packaging construction cue, while the second package has both a (i) first visual cue and/or a first packaging construction cue, and (ii) a second visual cue and/or a second packaging construction cue.