An apparatus (100) and method for the production of elongated metal products such as bars, rods or the like: A rolling mill (10) with at least one rolling stand (5); a casting station (20) with at least a first casting line (2a) and at least a second casting line (2b), each line (2a, 2b) being operable to produce respective elongated intermediate products (b2a, b2b), such as billets; wherein at least the first casting line (2a) is directly aligned with the rolling mill (10), the first casting line (2a) being configured to feed the rolling mill (10) with a fully continuous casting strand or with cast elongated intermediate products; and the second casting line (2b) is not aligned with the rolling mill (10). A bidirectional transfer device (30) for transferring elongated intermediate products (b2b) of the second casting line (2b) alternatively in a first direction from the second casting line (2b) to the first casting line (2a) to align the elongated intermediate product (b2b) with the rolling mill (10) or in a second direction from the at least second casting line (2b) to a cooling bed (40).