In one embodiment, a method of a relevancy-matching server includes generating a fingerprint data using a television, matching primary data generated from the fingerprint data with targeted data based on a relevancy factor, and searching a storage for the targeted data, a reference and/or a metadata. The primary data is a content identification data and/or a content identification history. An embedded object is processed using a mobile device capable of being associated with the television. An executable environment is constrained in a security sandbox of the mobile device. A sandboxed application is executed in the executable environment. The fingerprint data from the television and/or the mobile device is processed through a content identification server. The primary data from the fingerprint data is communicated to any devices with an access to identification data of the television and/or an automatic content identification service through the content identification server.