A dual-ended applicator is provided. The applicator includes a handle, a first roller having a broad concave surface at one end of the handle, and a second, ball-like roller having a convex surface, at the opposite end of the handle. The first roller, having a greater axial length and surface area than does the second roller is intended for applying a cosmetic to broader convex areas of the skin. The second roller, having a lesser axial dimension and surface area as compared with the first roller is intended for distributing a cosmetic to the narrower, concave areas of the skin. The first roller is mounted on the applicator so as to rotate about a fixed axis lateral to the longitudinal axis of the applicator, and will move in straight paths along the skin, in line with the longitudinal axis of the applicator. The second, ball-like roller is mounted on the applicator so as to travel along both straight and curved paths, automatically adjusting between positions as the applicator is moved along the skin surface.