发明申请
US20130024296A1 Optimizing Usage and Maximizing Revenue Generation of Digital Advertisement
审中-公开
基本信息:
- 专利标题： Optimizing Usage and Maximizing Revenue Generation of Digital Advertisement
- 专利标题（中）：优化使用量并最大限度地增加数字广告的收入
- 申请号：US13188960 申请日：2011-07-22
- 公开(公告)号：US20130024296A1 公开(公告)日：2013-01-24
- 发明人： Clas Sivertsen
- 申请人： Clas Sivertsen
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
Technologies for providing a digital advertising system and a method for controlling the same are provided. The method includes setting a price for each time unit in a target time slot of a digital sign at least with reference to a usage rate. Advertisers for the time units are selected in response to requests received therefrom via a communication network to advertise in the target time slot. Content segments are received from the selected advertisers via the communication network, and content packages, each including at least one content segment and metadata related thereto, are generated and transmitted to the digital sign via the same or a different communication network. The usage rate is a function of the time units being used for advertising and all the available time units in the target time slot, all the time slots, or a subset of all of the time slots.
摘要（中）：
提供了用于提供数字广告系统的技术及其控制方法。 该方法包括至少参照使用率在数字符号的目标时隙中为每个时间单位设置价格。 响应于通过通信网络从其接收的请求来选择用于时间单位的广告商以在目标时隙中通告。 通过通信网络从所选择的广告商接收内容片段，并且生成每个包含至少一个内容片段和与之有关的元数据的内容包，并通过相同或不同的通信网络将其发送到数字标牌。 使用率是用于广告的时间单位和目标时隙中的所有可用时间单位，所有时隙或所有时隙的子集的函数。