The present principles provide a method for a personalized mobile broadcast service operator (Service provider) to send content in the form of files with different compression formats in a variable bandwidth channel to one or more users who have access to the same service. Operators providing mobile broadcasts have the option of using residual bandwidth to provide these services. In such services, depending on the amount of bandwidth available for a mobile broadcast, a scheduler can choose to broadcast file content with higher compressed parameters thereby reducing the network footprint of the content file during lower bandwidth situations. A lower compressed format of the same content could then be potentially scheduled to broadcast at a later time when more bandwidth becomes available eventually replacing the highly compressed copy which was received earlier on the client.