The characteristics of a filter are controlled based on index information relating to the power consumption of an address driver that drives address electrodes for selecting light emission or no light emission of display cells based on display data, and filtering is performed on the display data in the arrangement sequence of display cells for a direction perpendicular to the direction in which the address electrodes extend on a display screen, thereby controlling the characteristics of the filter so as to suppress high-frequency components in the display data when the power consumption of the address driver is large to reduce the number of changes in the potentials of the address electrodes, enabling reduction of the power consumption of the address driver while suppressing image quality deterioration.