基本信息:
- 专利标题： INTERACTIVE ADVERTISEMENTS IN A SPONSORED SEARCH ENVIRONMENT
- 专利标题（中）：赞助的搜索环境中的互动广告
- 申请号：US12258859 申请日：2008-10-27
- 公开(公告)号：US20090276316A1 公开(公告)日：2009-11-05
- 发明人： Gulshan Verma , Sunil Varhadkar , Sandeep Shrivastava
- 申请人： Gulshan Verma , Sunil Varhadkar , Sandeep Shrivastava
- 申请人地址： US CA Sunnyvale
- 专利权人： Yahoo! Inc.
- 当前专利权人： Yahoo! Inc.
- 当前专利权人地址： US CA Sunnyvale
- 优先权： IN1096/CHE/2008 20080502
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06F7/06 ; G06F17/30
摘要：
A method and system for displaying advertisement listings in a sponsored search environment is provided. The method and system may include receiving at a server located within a network location a search term corresponding to a search request by a searcher via a user terminal; selecting at least one interactive advertisement associated with the search term, where the advertisement may include fields that enable specifying data; generating a search result web page with links to websites associated with the search term as well as the interactive advertisement; and communicating the data specified by the searcher to a processing server. The method may also include selecting interactive advertisements based on the geographic location of the searcher. The processing server may be located at the first or second network location and the interactive advertisements may be stored at the first or second network location.
摘要（中）：
提供了一种用于在赞助的搜索环境中显示广告列表的方法和系统。 该方法和系统可以包括在位于网络位置的服务器处，经由用户终端在搜索者处接收与搜索请求对应的搜索项; 选择与所述搜索项相关联的至少一个交互式广告，其中所述广告可以包括能够指定数据的字段; 生成具有与搜索词相关联的网站以及交互式广告的链接的搜索结果网页; 以及将由搜索者指定的数据传送到处理服务器。 该方法还可以包括基于搜索者的地理位置来选择交互式广告。 处理服务器可以位于第一或第二网络位置，并且交互式广告可以存储在第一或第二网络位置。