A method, system and device are described for operating memory cell(s) using an improved bit flipping scheme. The improved bit flipping method performs error correction of data bits in a codeword at the same time as generating flip bits indicating whether data bits in a corresponding codeword are flipped; Refrain from performing error correction of the inverted bit(s) in the codeword; A method, system, and device may be included for generating high reliability flip bits using multiple inversion bits. For example, even more reliable flip bits may be created by determining whether a plurality, multiple, or all of the inversion bits indicate that the data bits remain in the inverted state.