A system and a method for processing settlement, and a game operation device, a game terminal, and a recording medium for the same are provided to offer discount or incentive when a gamer buys goods corresponding to a goods logo by playing a game with a game character including goods logo information and/or the logo. A database(105) stores game character information including the goods logo information and/or the logo. An information provider(110) provides the game character information to a game terminal(300). An information storing part(125) stores gamer information and obtained point information of the gamer to a storage medium(140) by linking with goods and/or company information corresponding to the logo when the gamer selects the game and obtains the points according to game progress after selecting the game character information provided from the information provider. An information checker(145) checks the point information of the gamer by linking with the storage medium in case that the gamer buys the goods corresponding to the logo. An information processor(150) processes the settlement by applying a discount and/or incentive policy corresponding to the checked points.