基本信息:
- 专利标题： 스마트 ＴＶ 기반의 감성광고 방법
- 专利标题（英）：Method for providing logotional advertisement based on smart-TV
- 专利标题（中）：基于智能电视提供逻辑广告的方法
- 申请号：KR1020120143143 申请日：2012-12-10
- 公开(公告)号：KR101487479B1 公开(公告)日：2015-01-30
- 发明人： 박수조 , 송지성 , 이장하 , 윤희수 , 이상열
- 申请人： 박수조 , 송지성 , 한양대학교 에리카산학협력단 , 이장하 , 윤희수 , 이상열
- 申请人地址： 경기 성남시 분당구 정자동 느티마을*단지 ***-*** ***-***
- 专利权人： 박수조,송지성,한양대학교 에리카산학협력단,이장하,윤희수,이상열
- 当前专利权人： 박수조,송지성,한양대학교 에리카산학협력단,이장하,윤희수,이상열
- 当前专利权人地址： 경기 성남시 분당구 정자동 느티마을*단지 ***-*** ***-***
- 代理人： 박수조
- 主分类号： H04N21/43
- IPC分类号： H04N21/43 ; H04N21/4722
The present invention relates to the sensitivity of the smart TV based advertising methods. The present invention to a smart TV is received to separate the broadcast content and the ad tag content for broadcasting to the broadcast content implemented in a streaming frame-packetized from the broadcast content server via a broadcast network broadcast content and ads tag content a first step of preparing a streaming implementation of frames for the broadcast content; And explicit and ad conversion indicator for AD conversion, the output of the broadcast content to the hints indicator for each of the advertisement object as part of the advertising object to which the smart TV matched with each tag data included in the ad tag content second step of if the user with the implementation of the streaming of the frame unit; It includes. Thus, the effect of providing emotional ad may not, by minimizing the Hall interference to broadcasting content by ensuring that implicitly provide not seen directly for users to watch smart TV while maximizing the effect of the ad provided by the advertiser to provide.
公开/授权文献:
- KR1020140075139A 스마트 ＴＶ 기반의 감성광고 방법 公开/授权日：2014-06-19