基本信息:
- 专利标题： 스마트 ＴＶ 기반의 사용자 맞춤형 감성광고 방법
- 专利标题（英）：Method for providing user specific and logotional advertisement based on smart-TV
- 专利标题（中）：基于智能电视提供用户特定和逻辑广告的方法
- 申请号：KR1020120143134 申请日：2012-12-10
- 公开(公告)号：KR101453793B1 公开(公告)日：2014-10-27
- 发明人： 박수조 , 송지성 , 황보승원 , 노세진 , 이기윤 , 정종훈 , 박수정
- 申请人： 박수조 , 송지성 , 한양대학교 에리카산학협력단 , 황보승원 , 노세진 , 이기윤 , 정종훈 , 박수정
- 申请人地址： 경기 성남시 분당구 정자동 느티마을*단지 ***-*** ***-***
- 专利权人： 박수조,송지성,한양대학교 에리카산학협력단,황보승원,노세진,이기윤,정종훈,박수정
- 当前专利权人： 박수조,송지성,한양대학교 에리카산학협력단,황보승원,노세진,이기윤,정종훈,박수정
- 当前专利权人地址： 경기 성남시 분당구 정자동 느티마을*단지 ***-*** ***-***
- 代理人： 박수조
- 主分类号： H04N21/43
- IPC分类号： H04N21/43 ; G06Q30/06
The present invention relates to a method of advertising customized emotion based smart TV. The present invention splits the broadcasting contents and the ad tag content by Smart TV receives the packetized broadcast content and ads tag content from the broadcast content server through a broadcasting network for broadcasting content implemented in a streaming method in the broadcasting transmission frame unit first step; And when streaming implementation of a frame unit for a plurality of tag data of the user details and matching the broadcast content for a limited object to refer to the extracted tag data extracted by the simply be to configure the said smart TV content the ad tag a second step such that the implicit and explicit advertisement advertising is carried out; It includes. Thereby, not only to break the conventional monotonous form of advertising to provide accurate targeted advertising tailored to the user, and provides the effect of also causing the user interest.
公开/授权文献:
- KR1020140075135A 스마트 ＴＶ 기반의 사용자 맞춤형 감성광고 방법 公开/授权日：2014-06-19