A digital camera, CCD imager (imager). Image data of the subject photographed by the CCD imager, based on the plurality of second color adjustment value for a plurality of the corresponding to the plurality of representative color 1, color adjustments and corresponding to a plurality of non-representative color, a color adjustment Conduct. When the desired representative color is selected and also the dial key is operated, a change value of the first color adjustment value, that is the desired first color adjustment of the desired representative color. Furthermore, the particular adjacent to the first color adjustments you want in the color direction, the first color adjustments and, with particular where you want the first insertion by the color adjustments and certain first color adjustments with respect to the color second color adjustments, and detecting the amount of a first change of the first color adjustment value desired by the key operation, it is calculated change amount of the second color of the particular second adjustment value by a linear approximation. Specific adjustment value is the second color, is changed according to the calculated second amount of change. A digital camera, a CCD imager, image data, color adjustment