1. the art that the invention set forth in the claims The present invention will on the personalized broadcasting service providing apparatus and method using the game metadata. 2. The invention is to solve the technical challenges The present invention, by defining metadata to describe any characteristics of the content type of metadata and the game only for describing common characteristics of such a game, the user or terminal device is properly selected the game according to the purpose and can be consumed the purpose is that to provide a personalized broadcasting systems. 3. The gist of the solution of the invention, The present invention provides a customized broadcasting service providing apparatus, the game customized broadcasting contents and the game the user terminal metadata contains content is using game metadata for providing a personalized broadcasting contents including game contents to a user terminal in a home network environment content providing means for providing a; And wherein the personalized broadcasting content and the disclosure of the game metadata to the user, comprising: a content search means for providing contents identification information corresponding to a search and selection signal received from the user terminal, wherein the game metadata is the game content, also it characterized in that the meta data to describe the properties. 4. important use of the invention The invention TVA (TV-Anytime) yiyongdoem system or the like. TV-Anytime, the personalized broadcasting, content, metadata,