The disclosure provides an optical anti-counterfeiting element (1) and an optical anti-counterfeiting product (0), which belong to the technical field of optical anti-counterfeiting. The optical anti-counterfeiting element includes: a substrate (2) having a first surface (21) and a second surface (22) opposite to each other, at least a partial region of the substrate is transparent; and a first transflective coating (31), a dielectric layer (32) and a second transflective coating (33) which are sequentially deposited on the first surface, wherein a ratio of a refractive index to an extinction coefficient of the first transflective coating is different from a ratio of a refractive index to an extinction coefficient of the second transflective coating. When observed from the first surface, the optical anti-counterfeiting element appears in a relatively bright first color; when observed from the second surface, the optical anti-counterfeiting element appears in a relatively bright second color; when observed in perspective, the optical anti-counterfeiting element appears in a third color; and when observed from the first surface and the second surface respectively, an effect of color change is presented when the optical anti-counterfeiting element is inclined..