The invention is a method and apparatus to collect and provide viewer feedback to broadcasts. According to one aspect of the present invention, a rating is generated for a broadcast by a server system (170). The rating is based at least in part on viewer feedback (120) to the broadcast, and the rating indicates a likelihood of interest in the broadcast for potential subsequent viewers (180). Access to the rating is then provided so that predications can be made as to whether or not the broadcast will be of interest to potential subsequent viewers (180). According to another aspect of the present invention, the rating is provided from the server system to an entertainment system (100), and the broadcast can be selected for viewing at an entertainment system based on the rating generated by the server system. In one embodiment, the viewer feedback (120) is received at the entertainment system in response to a feedback questionnaire (115).