An improved method and apparatus for producing hooks on hook-and-loop fasteners, wherein loops (l2) on a loop sheet (l0) are cut from the outside thereof on their one legs (l2 a ) near loop heads (l2 c ) by reciprocating first movable cutting comb teeth (30) of a first movable blade (l9) in a direction perpendicular to the axes of first stationary cutting comb teeth (22, 30) of a stationary blade (l8) while the loops (l2) are guided along the first stationary cutting comb teeth (22), thereby producing a hook (26) from each loop (l2) thus severed, and then the severed leg (l2 a ) of each severed loop (l2) is further cut from the outside of the loop (l2) near a foundation fabric (ll) by reciprocating second movable cutting comb teeth (33) of a second movable blade (20) in a direction perpendicular to the axes of second stationary cutting comb teeth (27) of the stationary blade (l8) while the severed leg (l2 a ) is held in one of the two adjacent guide grooves (24) defined in the stationary blade (l8).