The utility model discloses a feeding mechanism of continuous coating equipment. Feeding bin, a first substrate frame and a feeding mechanism are arranged in the feeding bin; the feeding mechanism isa three-axis feeding manipulator; the three-axis feeding mechanical arm comprises a feeding mechanical arm X-axis chain, a feeding mechanical arm Y-axis chain, a feeding mechanical arm Z-axis chain, afeeding mechanical arm running track, a vacuum suction cup and a feeding driving mechanism. the feeding manipulator X-axis chain, the feeding manipulator Y-axis chain and the feeding manipulator Z-axis chain are respectively arranged on the feeding manipulator running track; the feeding manipulator X-axis chain, the feeding manipulator Y-axis chain and the feeding manipulator Z-axis chain are driven by the feeding driving mechanism to slide on the feeding manipulator running track, and the vacuum chuck is arranged at the output end of the feeding manipulator Z-axis chain and used for transferring neodymium iron boron magnetic sheets to the first substrate frame. The neodymium iron boron magnetic sheet placing device can automatically place neodymium iron boron magnetic sheets on the substrate frame, and has the advantages of being high in automation degree and working efficiency.