The utility model relates to an automatic loading forging device which comprises a blank storage device, a blank conveying device, a forging and pressing device and a vibrating discharging device, wherein the vibrating discharging device is positioned between the blank storage device and the blank conveying device; the vibrating discharging device consists of a feeding device and a vibration generating device; the feeding device comprises a hopper and a material conveying groove; the vibration generating device comprises a shell, a base, a plate spring and an electromagnet; the shell is provided with a feed inlet; the output end of the blank conveying device is communicated with the feed inlet on the shell; the base is positioned in the shell; one end of the plate spring is connected to the upper surface of the base; the lower part of the hopper is connected to the upper part of the shell; the material conveying groove is positioned in the hopper; the other end of the plate spring is connected with the bottom of the material conveying groove; a coil of the electromagnet is arranged on the base; an armature of the electromagnet is arranged at the bottom of the material conveying groove. The automatic loading forging device can automatically carry out loading and has the advantages of safety and high efficiency.