The utility model relates to a logistics cargo positioning notification system, comprising embedded terminals arranged on each cargo packaging bag of an express delivery company and a cloud service platform arranged the cloud server of the express delivery company. Each embedded terminal is equipped with a unique terminal identity identification code and is communicated with the cloud service platform through a communication network. Each embedded terminal is provided with a GPS and GSM dual positioning function, cargo is accurately positioned through GPS satellite signal reception when staying outdoor, when cargo stays at indoor or underground places wherein GPS satellite signals cannot be received, the position of the base station near the cargo is obtained by GPS positioning, and the cargo is roughly positioned, thereby uninterrupted positioning in the whole course of the cargo conveying process is achieved, the built-in distance analysis unit of the cloud service platform is used for determining whether cargo arrives at the place near an addressee, and cargo reception notification is automatically sent to the addressee when the cargo is to arrive. The logistics cargo positioning notification system can be widely used for the field of express delivery logistics.