The embodiment of the invention provides an information processing method and device, electronic equipment and a storage medium. The method comprises the steps: obtaining all video frames in a to-be-processed event video; performing competition category recognition on each video frame to obtain competition category information of the competition video to be processed; a content recognition model corresponding to the event category information is adopted; identifying whether each video frame is a key content video frame or not; in a process of playing a to-be-processed competition video, the competition video is played; and if the played video frame is the key content video frame, obtaining target promotion information matched with the competition category information of the competition video where the key content video frame is located from the candidate promotion information based on the category of the candidate promotion information, and outputting the target promotion information when the key content video frame is played. Therefore, the efficiency of selecting the insertion position of the promotion information can be improved, and the labor cost and the time expenditure are reduced.