The invention discloses an integrated energy service pricing mechanism based on user demand guidance. Firstly, based on the differences in content and form of the integrated energy service, the energyservice is divided into service product category and service management category. Afterwards, the optimal price of energy services is determined. Afterwards, the optimal price of business managementenergy services is determined. Finally, the best price for the integrated energy services package is set. The invention is based on the heterogeneity of user demand, Focus on customer satisfaction, Based on the analysis of integrated energy service pricing strategy, By introducing the concepts of user perceived utility, user willingness and user preference, this paper proposes a pricing method ofintegrated energy service products and service packages based on user demand orientation. Compared with the traditional pricing method, this method can better meet the differentiated needs of users, guarantee the rationalized income of energy providers, and create a win-win situation.