A new energy vehicle charging pile effectively solves the problem that the existing charging piles do not protect the charging wire, which leads to the damage of the charging wire and the potential safety hazard. The charging pile includes a pile body. A display screen is arranged above the front end face of the pile body. A lower part of that display screen is provided with a sensing plate. A charging gun is arranged at the front end of the pile body, and a charging source is arranged in the pile body. Bobbins are rotatably arranged on both sides of the charging source. Charging wires are wound on the bobbins, one end of the charging wire is connected with a terminal located on each bobbin close to one side of the charging source, the other end of the charging wire protrudes out of the pile body and is connected with the charging gun, both sides of the charging source are provided with terminal holes matched with the terminal, and after the bobbins are rotated, the terminal is inserted into the terminal holes so that the charging gun and the charging source are communicated. The charging pile has the advantages of ingenious structure, convenient use, good concealment and fixationof the charging wire and the charging gun when the charging wire and the charging gun are not charged, avoidance of damage, and also avoidance of hazards to pedestrians passing by.