The invention discloses a determination method of electronic book consumption requirements, an electronic equipment and a computer storage medium. The method comprises the following steps that an electronic book interacting with a reading user is acquired, and aiming at the acquired electronic book, the operation time stamp of each interactive operation executed by the reading user for the electronic book is determined; according to the time interval between every two adjacent interactive operations in each interaction operation, the interaction time of the reading user aiming at the electronic book is determined; the interaction duration of each electronic book obtained by the reading user is determined according to the reading user, and a depth interactive electronic book corresponding to the reading user is screened from the obtained electronic book; according to the screened depth interactive electronic book and the consumption amount of the corresponding depth interactive electronic book, the consumption demand information of the reading user is determined. According to the method, the accuracy of consumption requirements can be effectively improved, and the conversion rate ofthe pushed active content is further improved, and the effect of improving the reading amount of the user is achieved successfully.