The invention discloses a novel quartz filled PVC colored floor tile which contains the following components in parts by weight: 80-130 parts of colorant, 15-20 parts of water, 15-28 parts of cement,8-16 parts of resin adhesive, 7-10 parts of mountain flour, 35-40 parts of PVC, 6-7 parts of calcium stearate, 2-6 parts of magnesium oxide, 1-3 parts of epoxidized soybean oil and 12-15 parts of quartz sand. In the formula of the quartz filled PVC colored floor tile provided by the invention, SG4 type-SG7 type are adopted, the granularity requirement of the quartz sand is 0.05-0.45mm, pigments with bright hue, strong tinting strength, good covering power and dispersibility, and good stability in heat resistance, light resistance, migration resistance and chemical resistance are used for coloring, so as to ensure that a product is bright and pure in color and cannot fade after being used for a long time.