The invention discloses reflective holographic stage equipment with an auto-upgrading holographic film. The equipment comprises a control unit, the holographic film, holographic film hanging mechanical structures and a projector; the projector is placed on a stage ground and used for projecting video information to the holographic film to generate holographic images; the upper end of the holographic film is fixed to the upper-end mechanical structure, the lower end of the holographic film is fixed to the lower-end mechanical structure placed on the stage ground. The projector sends prompt information to the control unit after playing the first preset video information or second preset video information; the control unit sends a release instruction to the lower-end mechanical structure and sends a lifting instruction to the upper-end mechanical structure after receiving the prompt information from the projector, the lower-end mechanical structure releases fixing to the lower end of the holographic film after receiving the release instruction from the control unit, and the upper-end mechanical structure drives the holographic film to be lifted to a preset height after receiving the lifting instruction from the control unit.