A friction-type quality turning wheel damper comprises a spiral actuating rod. The spiral actuating rod is connected with a round connecting plate after penetrating through a high strength shell, an upper positioning pressure bearing body, quality turning wheels and a lower positioning pressure bearing body sequentially. The upper end of the spiral actuating rod stretches out of the high strength shell, a first pre-pressing spring is arranged between the lower positioning pressure bearing body and the round connecting plate, a second pre-pressing spring is arranged between the round connecting plate and a sub plate fixed at the lower end portion of the high strength shell, and a connecting rod is connected to the lower end portion of the high strength shell. Slide grooves are formed in the upper positioning pressure bearing body and the lower positioning pressure bearing body, arc-shaped friction plates are mounted in the slide grooves, the arc-shaped friction plates are matched with the quality turning wheels, arch-shaped hinges are connected to the arc-shaped friction plates, and ultra-magnetostriction materials are connected to the arc-shaped hinges. Skeleton sleeves are arranged on the ultra-magnetostriction materials, field coils are wound on the skeleton sleeves, and the other ends of the ultra-magnetostriction materials are fixed on the high strength shell. The friction-type quality turning wheel damper can adapt to energy dissipation and seismic mitigation under different seismic actions, and increase the output force of the damper at the same time, and is high in response speed.