The invention discloses a customer electricity utilization behavior analysis model based on big data thinking. The association relation of electricity consumption and load change caused by electricity utilization composition, the peak-valley energy utilization rationality, the power factor, the rate of capacity utilization, super-capacity electricity utilization and the environment change of users is analyzed through combination of the industries and the regional background of the users; the electricity utilization analysis result and the reasonable electricity utilization suggestions are pushed to the enterprise users to guide the users to reasonably sign the electricity purchasing and selling contract, select the electricity price policy and arrange the production activities so that the production and energy consumption cost of the users can be reduced and the benefit of the users is enabled to be maximized; meanwhile, the companies can guide and promote the users to perform structural adjustment through price and policy and other measures so as to change the mode of growth; and the users can be guided to sign the electricity purchasing and selling contract, select the electricity price policy, arrange the production activities and perform off-peak electricity consumption so that the production and energy consumption cost of the users can be reduced, the benefit of the users can be maximized and energy saving and consumption reduction can be facilitated.