The invention discloses a full-automatic brake shoe riveting press which comprises a clamping mechanism, a riveting pressing mechanism, and a vibrating feeding device, wherein the clamping mechanism comprises a supporting seat; the riveting pressing mechanism comprises a base; the supporting seat is mounted at the outer side of the base by means of a screw; a clamping rotating shaft is mounted on the supporting seat by means of a bearing sleeve and a bearing; a brake shoe mounting seat is mounted on the clamping rotating shaft; a brake shoe locking block is mounted at one end of the brake shoe mounting seat, and the other end of the brake shoe mounting seat is connected to a return cylinder by means of a rotating shaft; one end of the clamping rotating shaft is connected to a servomotor and a corresponding speed reducer; a clamping cylinder is mounted on the brake shoe mounting seat. By use of a double-positioning and two-press head design, the structure of the full-automatic brake shoe riveting press is more compact, such that the equipment space is saved and the working efficiency is improved. According to the full-automatic brake shoe riveting press, the clamping mechanism and the riveting pressing mechanism are independently separated from each other; the clamping mechanism can be demounted and mounted independently; the riveting pressing operations on different modes of brake shoes can be achieved by just replacing the clamping mechanism and a built-in program.