There is provided a water-based ink for ink-jet printing which is excellent in optical density when printed on any of a high-water absorbing recording medium and a low-water absorbing recording medium, spreading of the dot size on the low-water absorbing recording medium, and rub fastness. The present invention relates to a water-based ink for ink-jet printing, including pigment-containing water-insoluble polymer particles A, water-insoluble polymer particles B, an organic solvent C and water, in which the water-insoluble polymer particles A are constituted of a water-insoluble polymer (a) including a constitutional unit derived from an ionic monomer, a constitutional unit derived from an aromatic ring-containing hydrophobic monomer and a constitutional unit derived from a specific hydrophilic nonionic monomer; the constitutional unit derived from the hydrophilic nonionic monomer is present in an amount of not less than 13% by mass and not more than 45% by mass on the basis of whole constitutional units in the water-insoluble polymer (a); the organic solvent C includes one or more organic solvents having a boiling point of 90°C or higher in which a weighted mean boiling point of the organic solvent C which is weighted by contents (% by mass) of the respective organic solvents in the organic solvent C is 250°C or lower; and a content of the organic solvent C in the water-based ink is not less than 20% by mass.