The rotary/push operating device (10) for a human-machine interface, in particular for a vehicle component such as an air conditioning system, is provided with an operating element (12) that can be rotated about a guide shaft (14) in a rotational motion and moved axially along the guide shaft (14). Furthermore, the rotary/push operating device (10) has a rolling-element bearing unit (30) having an outer bearing ring (32), an inner bearing ring (34), and rolling elements (36, 38) arranged therebetween, wherein one of the bearing rings (32, 34) is connected to the operating element (12) in a rotationally fixed manner and can be rotated along by the operating element.; Furthermore, the rotary/push operating device (10) is provided with a rotation sensor (42) for detecting the rotational motion of the operating element (12) and a pressure sensor (50) that responds to an axial movement of the operating element (12) along the guide shaft (14) from a starting position to a depressed position. Furthermore, the rotary/push operating device has a restoring element (46) for automatically moving the operating element (12) from the depressed position back to the starting position, wherein the restoring element (46) acts directly or indirectly on the rolling-element bearing unit (30), and wherein the other of the bearing rings (32, 34) is guided on the guide shaft (14) in an axially movable manner and is secured on the guide shaft to prevent said bearing ring from rotating.