A transmission method for movable multimedia broadcast business parameter information comprises the steps: a front end seals the parameter information of a target business as a specific ESG business frame and seals the business mark a marking the ESG business frame, a timeslot number thereof, the business mark and a timeslot number thereof of a corresponding target business in a control frame; respectively modulates the control frame and the business frame on the control channel and the business channel of the network to transmit periodically. The terminal is tuned on the control channel to receive the unsealed business mark a and the timeslot number, switches to the corresponding timeslot receiving unsealing ESG data information, sets the parameters of a video/audio decoder according to the parameter information of the resolved target business; switches to the business data in each corresponding timeslot receiving unsealing business frame to play according to the business mark and the timeslot thereof of the resolved target business. The invention saves the system resources, enhances the flexibility and reliability of deployment and simultaneously reduces the requirement of a user terminal as well.